Senna tragically died at the 1994 San Marino Grand Prix, just a day after the sport lost Roland Ratzenberg, both through accidents.
The two deaths, especially triple World Champion Senna's, sparked an out pouring grief amongst Formula One fans.
However, Ecclestone, who has previously praised Adolf Hitler's management style, says it was good for the sport.
"It was unfortunate. But the generated publicity was so much... It was good for Formula 1," he told Brazilian newspaper Folha de São Paulo.
"It is a pity that we had to lose to Ayrton, but it happened. People who did not know anything about the sport knew more about Formula One because of the interest his death generated."
So in other words it brought in sick fans who only watched it too see if anyone else died?
A disgusting remark, after a season dogged by Scandals and a terrible championship battle which has been a season to forget it seems he keeps wanting to make controversial remarks to keep F1 in the news.
Be glad when this season is over and done with.
